This Monday I officially started my next adventure as the Growth Product Manager at StreamYard, the easiest tool to create professional live streams from your computer or mobile! 🎉🎉🎉
Will I stop coding right away? No! At the beginning, I’ll be combining Product Management and Engineering (remember what I mentioned in my farewell post about “wearing multiple hats”? 😂). However, once I become more familiarized with the role and we grow the engineering organization, I want to entirely focus on Product Management.
I know some of you may be already familiar with the Growth Product Manager role, but I wanted to take this opportunity to explain what I’m going to be working on and the exciting challenges ahead. Hope this post will inspire more folks to follow my career switch from engineering into product.
Why am I interested in PRODUCT GROWTH?
I come from big tech companies such as Amazon or Eventbrite where their growth and marketing strategies are polished and structured. However, a startup in growth like StreamYard offers challenges that you rarely find in established bigger corporations.
StreamYard has found a good Product Market Fit with an amazing user base. However, there is much more to do to make sure we continue to be number one in the space, and we continue to capture market share. That’s what I will focus on!
I love StreamYard because it democratizes the creation of live streams for everybody. Prepare, StreamYard, is coming to you! 😛 Fascinating challenges ahead.
What is a Growth Product Manager?
Let’s start with the basics. My definition of a Product Manager is someone who takes ownership over a product end-to-end: understanding user pain points, prioritizing which problems to solve first, coordinating work among stakeholders, launching the product, and learning from user's feedback.
I see a product Manager as “the glue” of product companies, since they interact and partner up with so many different stakeholders such as: engineering managers, designers, legal, marketing, other product managers, etc.
So… What is the difference between a product manager and a Growth Product Manager? Both share much of the knowledge, but a Growth Product Manager focuses on: acquisition, activation and retention metrics.
Essentially, bringing new users to the product, helping them to experience the “Aha moment,” and making them so happy that they come back frequently.
A Growth Product Manager focuses on: acquisition, activation and retention metrics. [...] bringing new users to the product, helping them to experience the “Aha moment,” and making them so happy that they come back frequently.
While in both roles you need to experiment and try out multiple ideas, it is key to have an experimentation mindset while working on growth. As my mentor Moe Ali from Product Faculty told me recently:
“Being a Growth Product Manager is ALL about experimentation and understanding that some of your ideas and assumptions will fail and you should be totally cool with that.”
Are you interested in Growth or Product Management?
I’m embarking on this new professional chapter and I'm very excited to leap into the void without a parachute! If you are also considering a career change into Product Management, feel free to connect and reach out to me.
Let’s go DUCKS! #goDucks 🦆🦆🦆