about

hi, i'm jorge.

i'm just a guy from spain obsessed with building stuff people actually want (and will pay good money for, hehe).

it all started with a crime.

when i was 10, my sister lara broke my playstation 2 and ended my gaming career on the spot. rip. i got so bored that i wandered next door, and my neighbor daniel showed me how to build a basic website.

it felt like literal magic. i was hooked.

i read every book, watched every video, started shipping ideas non-stop. that was 21 years ago, and i still haven't gone a single year without writing code since.

but here's the thing: i was never in it for the code.

i fell in love with what code could build. taking an idea from 0 to 1, then showing it to my friends, that feeling never got old. so i went all in on the whole craft of it: design, marketing, storytelling, growth, launching.

i wanted to be a renaissance man. because to me, building products is art. we're the painters of the 21st century.

Jorge · Il David · 2026

everything since has just been me chasing that feeling, building things from zero, over and over.

it took me to weird places.

i studied CS in madrid, almost quit in year one (never fit the system), but stuck it out because i needed the degree to get out of spain. built 5 products on the side. then i started collecting passport stamps: a huawei scholarship in china, a summer at uc berkeley (61bl iykyk), a stint at amazon in luxembourg wiring up localization pipelines.

then eventbrite: two years building R&D projects, and i got to be part of an IPO.

streamyard came next, completely by accident. i was building a royalty-free music platform on nights & weekends and cold-emailed every livestreaming company on earth. they were the ones who wrote back. they brought me on as dev #2, then i jumped from engineering to growth, scaled us into 7 markets, and ran the experiments that pushed us past $50M arr… until we got acquired. funny how that works.

somewhere in there the pandemic hit and i caught the content bug. grew a tiktok about coding (@programaconjorge) to 26k followers and 2M+ views. hooked ever since.

some of it worked. most of it didn't. learned a ton from all of it.

a few dumb stats for my brainrotted friends:

• 🔥30 billion AI tokens burned (and counting)
• 📍born in spain, lived in 5 countries, now in SF (russian hill)
• 🗣️spanish (native), english, and… questionable chinese
• 🎧O-1 visa holder, part-time DJ, amateur EDM producer
• 🎾 🚴 🕺 for when i'm not building

i write about building products, growth, and the messy parts no one talks about.

want me to hit you up when i post something new? drop your email below 👇

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